MAP was launched in early 2008 after the founders were invited to visit Uganda by the government. The founders leveraged their experience in emerging market financial services and Government relations. What we learned about the needs of an underserved market-and the capabilities of today's and tomorrow's technology-led us to aim for larger solutions-life-changing services that could help lift all underserved people out of poverty. We concluded that nothing short of a profound transformation of developing nations' banking systems could accomplish this goal